Transforming retail with technology
Anyone working in technology will know that last week marked the launch of London Technology Week – the annual showcase celebrating the capital’s position as a hotbed for tech innovation. And nowhere...
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Customer lists: using data to drive ecommerce personalisation
Lists are a common ecommerce feature; it’s rare to find a retail site without at least one of the following list types: Wishlist Saved items Gift list However, what is rare to find is personalisation...
View ArticleBig Data: Increasing Customer Conversions – webinar
http://go.postcodeanywhere.com/triggarwebinar
View ArticleHow to get the most from Google’s new email targeted ads
Google’s latest fanfare revealed a new advertising advertising feature, “Customer Match” – big news for marketers who can now reach out to customers identified by email address through pay-per-click...
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Mistakes you’re probably making with email validation
An email address is one of the most important pieces of customer data and yet for some reason it seldom gets the attention it deserves. A number of well-known websites are making basic fundamental...
View Article3 reasons why you should stop using regex email validation
As email is one of the most efficient ways of keeping in touch with your customers, your contact database is your most precious asset. However, keeping bad addresses out of your database is just as...
View ArticleWebuyanyhouse.co.uk reduce advertising spend with PCA Predict’s address...
Since inception, webuyanyhouse.co.uk has built a credible reputation on transparency and integrity. Offering a hassle free house sale, customers put their trust in webuyanyhouse.co.uk to guide them...
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Customer remarketing for ecommerce websites
Basket and checkout abandonment is a natural part of ecommerce life. The average abandonment rate in the UK is between 60% and 70% (depending on where you source your stats – clients I’ve worked with...
View ArticleAn introduction to email validation [VIDEO]
Emails are one of the most effective ways of keeping in touch with your customers, but only if your message arrives in their inbox! Our research shows that more than 17% of email addresses collected...
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The state of retail ecommerce during the 2016 holiday season
The concerns that global and local economic unrest would adversely impact holiday spending proved over-stated. In the UK, shoppers spent 16% more online between November 13th and Christmas Day (£25bn...
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